The Oasy Blog

Writing & case studies

Notes from the Oasy team on getting brands cited in AI answers — measured, repeatable, and out in the open.

The Next Ad Market Is Being Built for Machines. Fast Company Tested Oasy.
NewsAugust 2026·7 min read

The Next Ad Market Is Being Built for Machines. Fast Company Tested Oasy.

Fast Company named Oasy as one of the companies building the next ad market: advertising built for machines rather than people. A journalist tested our product — and raised the hard question every company in this category has to answer: how do you monetise AI traffic without breaking trust?

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GEA and the Open Agentic Web
EssayAugust 2026·8 min read

GEA and the Open Agentic Web

35 years after the first website, the web is closing into walled gardens — right as agents become its biggest audience. We need a new Grand Bargain: Generative Engine Advertising (GEA), monetising agentic traffic instead of blocking it. Introducing the first marketplace for AI advertising.

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Time Is Selling Ads to AI Bots. The Real Question Is Whether Anyone Can Measure Them.
NewsAugust 2026·8 min read

Time Is Selling Ads to AI Bots. The Real Question Is Whether Anyone Can Measure Them.

A major publisher just proved the market for AI-native advertising is real — Ally Bank and PMI are the first buyers. It also exposed the problem the whole category still has to solve: connecting visibility inside an AI answer to a real outcome for the advertiser.

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Amsterdam Food Tours × amsterdamfoodie.nl: 3.2× AI Visibility Lift in 7 Weeks
Case StudyMay 2026·7 min read

Amsterdam Food Tours × amsterdamfoodie.nl: 3.2× AI Visibility Lift in 7 Weeks

An independently measured case study (Promptwatch.com) of an Oasy deployment on amsterdamfoodie.nl. When the publisher was cited in AI responses, Amsterdam Food Tours was recommended 3.2× more often — rising to 77.8% vs 2.6% in the final week of monitoring.

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Glider Insurance × IamExpat: 0% → 33% AI Visibility in 26 Days
Case StudyApril 2026·6 min read

Glider Insurance × IamExpat: 0% → 33% AI Visibility in 26 Days

An independently measured case study (Promptwatch.com) of an Oasy trial run on IamExpat.com. Brand visibility across 10 high-intent Dutch expat-insurance prompts went from 0% to a peak of 33% — and persisted after the campaign ended.

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More posts coming soon.